探索新媒体语境下校史文化育人新路径

The New Path for the Dissemination of School History and Culture in the New Media Era

新媒体时代的到来为校史育人工作带来新的契机,校史文化传播由传统的信息整合向互动传播转变,“互联网+校史”的传播模式逐渐取代传统校史文化的传播路径。如何打破传统校史文化传播形式单一、受时空限制、非标准化、成本偏高等诸多弊端的束缚,利用新媒体网络阵地的传播优势,打造线上标准化、多样化、体验式、超越时空且成本可控的校史文化传播新范式,切实增强校史文化育人的针对性和实效性,真正实现“互联网+校史”的深度融合,是新媒体语境下校史文化传播工作亟需解决的关键问题。

The arrival of the new media era brings new opportunities for the work of school history education.The dissemination of school history culture is changing from traditional information integration to interactive communication.The mode of "Internet plus school history" gradually takes the place of the traditional dissemination of school culture.How to break the shackles of the traditional school history and culture communication service,which is single,limited by time and space,non-standard,high cost,and so on,and make use of the communication advantages of new media network position to create a new paradigm of school history and culture communication,which is online standardized,diversified,experiential,beyond time and space,and cost controllable,to effectively enhance the pertinence and effectiveness of school history and culture education,and truly realize the goal,“The deep integration of Internet plus school history ”,is a key issue that needs to be solved through in the new media context.