后疫情时代我国导游职业发展变革的三重反思与改进逻辑

Self-Reflection and Development Strategy Reserch of Tour Guide Profession under the Corona Virus’Outbreak

新冠肺炎疫情对导游职业产生了多方面影响。后疫情时代,要解决导游职业如何发展、导游队伍如何管理、导游人才如何培养等问题,就要回归到导游职业本身,从回溯导游职业发展演化、解读旅游者需求、分析旅游产业发展的视角对导游职业的内涵及外延进行全面梳理和反思,研判导游职业发展逻辑。在此基础上,文章提出了从职业演变角度明确导游职业的新内涵与新价值;从职业演化的角度提升技能,开辟导游职业新空间;从法律条例完善、导游队伍管理、人才培养等多方面入手,开创导游职业发展的新局面。

With the outbreak of Corona Virus,tour guides have collectively been laid off.Though struggled with various ways of life maintainance and self-sufficiency,there still emerged several different problems.To help the career development of tour guides,people must achieve some measures by comprehensively reviewing the evolution of the profession of tour guiding,digesting the demands of tourists and analyzing the development of tourism industry.Actions and study can be started from the following three aspects.First,face the problem and revitalize the core value of tour guide profession;second,face the demand and create,with skill iteration,the neospace for tour guides;third,utilize the multi resourses and break new groud for tour guide profession.