基于区块链技术的图书馆数字阅读精准推荐研究

Research on Accurate Digital Reading Recommendation of Library Based on Blockchain Technology

为了使数字阅读推荐结果满足读者用户的阅读需求,强化读者的需求感知度,提升图书馆服务价值,图书馆有必要为读者提供数字阅读精准推荐服务。文章从推荐对象、推荐资源、推荐渠道入手,分析阻碍图书馆数字阅读推荐精准化发展的因素,引入区块链技术,研究区块链技术的非对称加密、去中性化、不可窜改、智能合约等特点在数字阅读推荐的适用性,为图书馆开展数字阅读精准推荐服务提供信息技术支撑。最终得出结论,认为区块链技术能解决数字阅读推荐中推荐对象难以精准识别、推荐资源难以精准匹配,以及推荐渠道难以精准传播等实际问题,从而提高读者的阅读体验,实现个性化、精准数字阅读推荐。

In order to make the results of digital reading recommendation meet the reading needs of readers,strengthen the per ception of readers’needs,and improve the value of library service,it is necessary for libraries to provide accurate digital reading recommendation service.Staring from recommend objects,resources and channels,this article analyzes the factors hindering the development of the accuracy of library’s digital reading recommendation,introduces the technology of blockchain,and studies the applicability of blockchain in digital reading recommendation from its features like asymmetric encryption,deneutralization,tamper-resistance,intelligent contract,to provide information and technology support for the library to carry out the accurate digital reading recommendation.It is concluded that blockchain technology can solve the practical problems in digital reading recommendation,such as the difficulty in accurate identification of recommendation objects,accurate matching of recommendation resources and accurate dissemination of recommendation channels,so as to improve readers’reading experience and realize personalized and accurate digital reading recommendation.