E媒体视窗下的网络文学泛传播研究

Study on the Form of Pan-communication of Network Literature under E Media Window

网络文学作为当下热闹喧嚣的网络文化的一部分,聚众特征、聚众效应明显。从不同维度考量,网络文学目前泛传播形态多样广泛,构建了新的阅读方式和阅读习惯,实现了泛传播形式的多媒体化,衍生了亚传播和亚存在,发展势头向好,但存在过分追求"现金流"、低俗、法纪观念淡漠等生态环境也较突出,亟须改善。

Network literature,as a part of the popular network culture,has obvious magnetic characteristics and effect.Considering from different dimensions,network literature is widely spread in various forms,which make people develop new reading ways and habits.As a result,the multimedia in the form of pan-communication is realized and subpropagation and subexistence is derived.Therefore,network literature enjoys a sound momentum of development.However,there are still some problems such as excessive pursuit of cash flow,vulgarization,weak legal consciousness and so on.Its ecological environment also needs improving urgently.