南通蓝印花布印染技艺产业价值开发研究

Research on the Industrial Value Development of Nantong Blue Calico Printing and Dyeing Techniques

南通蓝印花布印染技艺是我国首批传统技艺类非物质文化遗产代表性项目,研究其产业价值开发有重要现实意义。以布莱恩·摩尔安“可供性回路”的5种价值为分析框架,以非物质文化遗产代表性传承人吴元新和南通蓝印花布博物馆为例,分析得出南通蓝印花布印染技艺产业价值开发的策略:技术-材质价值开发需从传承人培养、传统技艺创新、传统材质拓展三方面着手;社会价值开发需关注社会奖项、荣誉称号、论文和专著对价值提升的正向作用;情境价值开发可以充分发挥南通蓝印花布博物馆作用,国内外积极参展办展,参加文化传媒栏目和访谈节目等;审美价值开发需要在继承传统基础上融入时代审美价值;使用价值开发需要多元拓展蓝印花布在人们生活各方面的价值。

Nantong blue calico printing and dyeing techniques is one of the first representative items of traditional skills intangible cultural heritage in China, and it is of great practical significance to study its industrial value development. With Brian Moran’s five values of "circuits of affordances" for analytical framework, taking Wu Yuanxin, the representative inheritor of intangible cultural heritage, and Nantong blue calico museum as examples, this paper analyzes the strategies of industrial value development of Nantong blue calico printing and dyeing techniques. The technology-material value development should start from three aspects of inheritors training, traditional technology innovation and traditional material expansion. Social value development should pay attention to the positive roles of social awards, honorary titles, papers and monographs on value promotion.Situational value development can give full play to the role of Nantong Blue Calico Museum by actively participating in exhibitions at home and abroad, and participating in cultural media columns and interview programs.The development of aesthetic value needs to integrate into the aesthetic value of the times on the basis of inheriting the tradition. Use value development needs to expand the value of blue calico in all aspects of people’s life.