“影游融合”与共同体美学

“Movie-Game Convergence”and Community Aesthetics

中国电影票房市场由高位运行步入平稳增长期,亟待通过异业融合,吸收外部行业知识,实现创制思维的革新和观众市场的扩容。基于这一语境,以互动电影、游戏改编电影以及电竞题材电影创制为路径的“影游融合”被赋予了较高的期望值。但目前来看,这几种路径并未达到应有的市场和产业预期。而依循共同体美学提供理论方法,超越单向度思维,在尊重电影和游戏两种媒介差异性的基础上,深入理解游戏“互动性”的本质逻辑;重视跨媒介改编过程中玩家的“作者”身份;走出“题材决定论”,按照从玩家群体内部看见和体验到的审美诉求和文化主张,完成影片的类型要素装配,才能使上述几种“影游融合”的路径实现共赢。

In recent years,China's box office market has entered a period of steady growth.So it is urgent to innovate the producing thinking and expand the audience market through integration of different industries and absorption of external industry knowledge.In this context,the“convergence of movie and game”,which takes the creation of interactive movies,game adaptation movies and esports movies as the path,is endowed with high expectations.But at present,these paths have failed to yield the expected market and industry.Community aesthetics provides a theoretical method,transcends unidirectional thinking,and deeply understands the essential logic of game“interactivity”on the basis of respecting the differences between movie and game media.Emphasis should be placed on the“author”identity of players in the process of cross-media adaptation.Only by breaking out of the“theme determinism”and completing the assembly of genre elements according to the aesthetic appeal and cultural voice seen and experienced from the players'group,can the existing contradictions and discordance in the above-mentioned paths of“movie and game convergence”be eliminated,and a win-win situation be achieved.