基于OBE理念的市场调研课程教学改革研究

Research on Teaching Reform of Market Research Course Based on OBE Concept

市场调研作为市场营销专业核心课程之一,在整个专业课程体系中有着很重要的地位。通过兄弟院校、市场专业毕业生进行实地调查和网络调查,且以产品包装设计项目为例对校企合作企业进行了市场调研,获得了相关的研究数据。本文基于OBE理念,融合课程思政教育,从课程标准、成果导向、教学设计等方面进行了课程教学改革,而且取得了一定的成果。

As one of the core courses of marketing major,Market Research plays a very important role in the whole professional curriculum system.Field survey and network survey were carried out by graduates of marketing majors and colleges of brother colleges,and market survey of school-enterprise cooperative enterprises was conducted by taking product packaging design project as an example to obtain relevant research data.Based on the OBE concept,this paper carries out the curriculum teaching reform from the aspects of curriculum standard,results-oriented,teaching design and so on,integrating curriculum ideological and political education,and has achieved certain results.