浅谈包装设计中的功能尺度

Talking about Function Scale in Packaging Design

随着社会快节奏的发展,大众对包装的需求角度与多元化日益提升,消费者逐渐注重包装生理与心理的互动与交流。包装设计的商业化呈现出越来越丰富的趋势。随着包装商业化进一步的加深,功能尺度在包装设计中的重要性也愈发重要。好的功能尺度能引起大众对商品积极的消费情绪。因而功能尺度对包装设计的意义重大,具有"一锤定音"的重要作用。包装设计的功能尺度最重要的一点是体现了包装存在的意义,它促进了包装形式与功能的统一,展现包装的本质价值,因此包装设计的功能尺度要符合市场需求,与国际市场接轨。

With the development of “fast pace”,the public’s demand and diversification of packaging is increasing,consumers gradually pay attention to the physiological and psychological interaction and communication of packaging.Commercialization of packaging design presents increasing trends.As the packaging is further deepening,the importance of functional scale in packaging design is also more important.A good functional scale can cause the public to actively consumer for goods.Therefore,the functional scale is significant for packaging design,and it has an important role of “a hammer sound”.The most important point of the functional scale of packaging is that it reflects the meaning of packaging,which promotes the unity of packaging form and functionality,showing the nature of packaging.Therefore,the functional scale of the packaging design must meet market needs and to take advantage of the international market.