商业包装设计中的民族文化元素研究——以民国时期为例

Research on National Cultural Elements in Commercial Packaging Design——Taking The Republic of China As An Example

民国商业包装设计浓缩了我国近代商业从萌芽、斗争到发展、繁荣的艰难奋斗历程。在此时代背景下,包装设计中民族文化元素的体现理应受到前所未有的重视。一方面,它是中华民族灿烂悠久历史文化的印证,也是民族自尊心、自豪感的展现;另一方面,在国货运动促进下,民族文化符号又承载着抵制洋货倾销、守护民族产业的爱国精神。既符合当代社会主流价值观念,又能够指导未来我国商业包装设计内涵价值走向。

The commercial packaging design of the Republic of China condensed the difficult struggle process of my country’s modern business from germination,struggle to development and prosperity.Under the background of this era,the reflection of national cultural elements in packaging design should receive unprecedented attention.On the one hand,it is a testament to the splendid and long history and culture of the Chinese nation,as well as a display of national self-esteem and pride;on the other hand,promoted by the domestic product movement,national cultural symbols carry the patriotic spirit of resisting the dumping of foreign goods and protecting the national industry.It not only conforms to the mainstream values of contemporary society,but also can guide the trend of the connotative value of my country’s commercial packaging design in the future.