浅析消费者心理下奥利奥包装设计的发展历程

On The Development Process of Orio Packaging Design Under Consumer Psychology

目的—研究分析消费者心理对奥利奥包装设计发展历程的影响。方法—分析各个时间段消费者心理在奥利奥包装设计上的体现,探讨消费者心理对于奥利奥包装设计的影响。通过案例分析法,阐述奥利奥包装设计如何适应中国的消费市场且能紧扣消费者的心理,符合当下的消费趋势,成为被人熟知的老品牌。分析奥利奥品牌成功的因素与存在的问题进行总结。结论—奥利奥一直用积极创新的姿态,努力学习目标用户喜欢的文化和语言体系,打造出消费者喜欢的产品,从而在消费者的内心占据一席之地。相信在未来,奥利奥会保持初心,与时俱进,带来更多惊喜。

Objective-To study and analyze the influence of consumer psychology on the development of Orio packaging design.Methods-To analyze the embodiment of consumer psychology in Oreo packaging design in each time period,and to explore the influence of consumer psychology on Oreo packaging design.Through case analysis,this paper expounds how Orio packaging design can adapt to China’s consumer market,closely follow consumers’psychology,conform to the current consumption trend,and become a well-known old brand.It also analyzes the success factors and existing problems of Oreo brand.Conclusion-With a positive and innovative attitude,Oreo has been trying to learn the culture and language system loved by the target users and create products loved by consumers,so as to occupy a place in the hearts of consumers.I believe that in the future,Oreo will keep his original heart and keep pace with the times,so as to bring more surprises.