知识付费模式下的图书营销

Book Marketing under the Mode of Knowledge Payment

对“罗辑思维”开展的图书粉丝营销和知识付费进行了分析研究,在此基础上指出:图书可以借助社会化媒体,利用知识服务开展粉丝营销;在移动互联网环境下,知识付费将促进数字出版变革,“淘宝”式新型知识产品可能会有“燎原”之势。

This article analyzes and studies the book fan marketing and knowledge payment carried out by“Logical Thinking”.On this basis,it points out that book sales can use social media and knowledge services to carry out fan marketing;in the mobile Internet environment,knowledge payment will promote the reform of digital publishing,and“Taobao”-style knowledge product may become a new manifestation of books.