从写实到写意——“中国风”动漫的视觉技巧与文化表达

From Realism to Freehand Brushwork——The Visual Techniques and Cultural Expression of"Chinese Style"Animation

写实与写意在“中国风”动漫中的表达功能略有不同,前者强调视觉体验,后者的文化表达更为突出。写实风格下的“中国风”动漫侧重对传统文化元素、故事模板、场景设计的高度还原,以提高观众的视觉感受,也擅长利用技术手段使观众获得超感体验。写意风格下的“中国风”动漫倾向于利用传统文化元素、文化基因、文化重构、主题写意等方式,赋予作品更多表达空间和更强的价值认同。在国际动漫市场竞争日益激烈的背景下,“中国风”动漫需在兼顾观众视觉体验和文化表达需求的基础上,进一步挖掘具有世界普适性思想观念的内容,为国产动漫走向世界奠定基础。

The expression functions of realism and freehand in"Chinese style"animation are slightly different.The former emphasizes visual experience,while the latter has more prominent cultural expressions.The"Chinese style"animation under the realistic style focuses on the highly restoration of traditional cultural elements,story templates,and scene design to improve the audience’s visual experience.It is also good at using technical means to make the audience have a super-sense experience.The"Chinese style"animation under the freehand style tends to use traditional cultural elements,cultural genes,cultural reconstruction,and freehand themes to give the works more expression space and stronger value recognition.Against the background of increasingly fierce competition in the international animation market,"Chinese style"animation needs to further explore content with universal ideas and concepts on the basis of taking into account the audience’s visual experience and cultural expression needs to lay the foundation for domestic animation to go to the world.