融合视域下抗疫图片的模态因素分析与话语意义建构

Multimodal Analysis and Meaning Construction of Anti-epidemic Pictures in the Scope of Fusion

基于图像互动因素和施为用意因素,对抗疫图片进行图像和话语的融合性模态分析发现,图像互动因素中接触因素普遍存在,与距离和态度因素共现时可形成“接触+距离”“接触+距离+态度”等搭配模式。施为用意因素中建议和表达类言语行为最多,且表达类话语和图像互动因素的组合模式也较常见,而宣告、报告、警示和建议类话语则多与接触因素相组合。在此基础上,提出抗疫图片意义建构的综合分析框架,并进一步发现抗疫图片意义经由图文的不同搭配模式,实现疫情报道、防疫宣传、舆情引导、信仰传递、和谐共建等主要话语意义。

Based on the image-interactive factors and the illocutionary factors,this paper makes a fused analysis on the images and discourses of anti-epidemic pictures.It’s found that the contact factor exists commonly in the image-interactive factors,and can constitute forms of“contact+distance”,“contact+distance+attitude”,etc.Among the illocutionary factors,the speech acts of suggestion and expression are most applied,and expressive utterances tend to have more patterns of combination with the image-interactive factors,while the declarative,report,warning and suggestion discourses are more likely to combine with the contact factors.On this basis,it puts forward a comprehensive analysis framework of the meaning construction of anti-epidemic pictures,and further finds that meanings of pictures are realized via multiple collocations between images and texts so as to fulfil the function of epidemic-situation reporting and preventing,public-opinion guiding,belief transmitting,harmonious society constructing and so on.