地方戏曲艺术在抖音平台的传播研究——以高甲戏为例

The Diffusion of Local Operas via Tik Tok:Taking Gaojia Opera as an Example

近年来,随着新媒体的爆发式发展,手机互联网传播获得了良好的发展空间。抖音平台凭借其独特的传播优势,成为戏曲文化传播的新阵地。以国家级非物质文化遗产高甲戏作为个案,通过对高甲戏的抖音传播现状的梳理、分析,重新审视新时期下地方戏曲艺术与移动短视频的跨界融合,发现地方戏曲的云端传播规律,探索出一条微传播新途径,以期为当下地方戏曲的创新型传承、传播与发展提供借鉴。

In recent years,with the explosive development of new media,cellphone and Internet communication has been well developed.Tik Tok app has become a new front for the diffusion of opera culture by virtue of its unique advantages.This paper,taking as a study case Gaojia opera,a national intangible cultural heritage,analyzes the spread of Gaojia opera on Tik Tok,reassesses the fusion of the local opera and mobile short video in the new era,reveals the law of local opera s communication,and explores a new way of communication,aiming to provide reference for the innovative inheritance,communication and development of local operas.