高管环保认知、动态能力与企业绿色创新绩效——环境不确定性的调节效应

Senior Executives’Environmental Awareness,Dynamic Capabilities and Corporate Green Innovation Performance:Moderating Effect of Environmental Uncertainty

基于转型升级背景,关注外部环境动态变化属性,探讨环境不确定性背景下高管环保认知通过动态能力提升企业绿色创新绩效的作用机制。基于高阶理论、资源基础观与资源依赖理论,以135家制造业企业为样本,分析高管环保认知对绿色创新绩效的影响机制,以及动态能力的中介效应和环境不确定性的调节效应。结果表明,高管环保认知正向促进绿色创新绩效的提升,感知机会能力、整合利用能力及重构转变能力在其中起到部分中介作用;环境不确定性调节了高管环保认知与整合利用能力,以及高管环保认知与重构转变能力间的关系,即环境不确定性越高,高管环保认知对整合利用能力和重构转变能力的影响效应越强。因此,要提升企业绿色创新绩效,企业应关注高管环保认知与动态能力的整合协同作用,并将动态能力培育视为长期化战略目标;政府应大力提倡和宣传绿色发展理念,营造良好的绿色创新氛围,并加大对企业绿色技术创新的扶持力度,鼓励绿色消费等。

Based on the background of transformation and upgrading,and focusing on the dynamic change attribute of the external environment,this paper discusses the mechanism of executives’environmental awareness to improve the performance of green innovation through dynamic ability under the background of environmental uncertainty.Based on high-level theories,resource-based views,and resource-dependent theories,the paper uses 135 manufacturing companies as samples to analyze the impact mechanism of senior executives’environmental awareness on green innovation performance,as well as the mediating effect of dynamic capabilities and the moderating effect of environmental uncertainty.The results show that senior executives’environmental awareness is promoting the improvement of green innovation performance,and the ability to perceive opportunities,integrated utilization ability,and transformation ability play a partial mediating role,environmental uncertainty moderates the relationship between senior executives’environmental awareness and integrated utilization ability,as well as the relationship between senior management’s environmental awareness and transformation ability.That is to say,the higher the environmental uncertainty,the stronger the impact of senior management’s environmental awareness on the integrated utilization ability and transformation ability.Therefore,in order to improve the green innovation performance,enterprises should pay attention to the integration and synergy of executives’environmental awareness and dynamic ability,and regard the cultivation of dynamic ability as a long-term strategic goal,meanwhile,the government should vigorously promote and publicize the concept of green development,create a good atmosphere of green innovation,increase support for green technological innovation of enterprises,and encourage green consumption.