基于产品差异化视角的长江国家文化公园建设研究

Research on the Construction of National Cultural Park of Yangtze River from the Perspective of Product Differentiation

长江国家文化公园的建设具有重要意义,也是中华文化的代表力作。为体现中华文化的博大精深,把红色文化、民族文化、地域文化等以不同的文化产品、文化服务形态进行表达,可以较大程度地反映长江流域的文化特征与特质,进而推动长江国家文化公园的差异化发展、错位发展,形成“美美与共”的长江文化大繁荣局面,以彰显中华的文化自信。

The construction of national cultural park of Yangtze River is of great significance as well as a representative work of Chinese culture. To reflect the profound of the Chinese culture, expressing the red culture, national culture and regional culture in different forms of cultural products and services, it can greatly reflect the characteristics of the Yangtze river culture and characteristics, and promote the differentiated and misplaced development of national cultural park of Yangtze River, form a great prosperity of the Yangtze River culture featuring “beauty and harmony”,in order to demonstrate the cultural confidence of China.