大数据时代大学生主流价值观的重塑

The Reshaping of College Students’Mainstream Values in the Era of Big Data

数据时代,大学生主流价值观呈现出以“内耗”“颓废”“消极”为主要特点的异化现象。为扭转这种不利局面,应主动利用大数据技术聚焦教育对象,通过巩固主流价值观领导权、畅通主流价值观传播途径、推动主流价值观内化进程、改善主流价值观外化环境,帮助大学生实现主流价值观从认知、认同、再到自觉行动的最终归属。

In the era of big data,the values of college students present the alienation phenomenon characterized by“internal friction”“decadence”and“negativity”.In order to reverse this unfavorable situation,it is necessary to take the initiative to use big data technology to focus on education objects.By consolidating the leadership of mainstream values,facilitating the dissemination of mainstream values,promoting the internalization of mainstream values and improving the external environment of mainstream values,we can help college students to realize the final ownership of mainstream values from cognition,identification and conscious action.