标语作为思想政治教育载体的内涵、功能与机制

Connotation, Function and Mechanism of Slogan as Carrier of Ideological and Political Education

标语是思想政治教育的重要载体,具有政治性、时代性、针对性和文化性等特征,并具有心理暗示、宣传引导和动员激励等功能。标语思想政治教育功能的发挥机制包括两个步骤:标语的制作和标语的接受。标语的制作过程中包含两大程序,也就是“文化标语化”和“标语文化化”。它体现了标语制作的三方面要求:一是标语要为宣传主流意识形态服务;二是标语语言的妙用;三是标语版面的设计。而标语的接受又经过了视觉冲击、情感共鸣、内化接纳和外化行为等关键环节。

Slogan is an important carrier of ideological and political education with the cultural,political and epochal characteristics as well as the functions of psychological suggestion,propaganda guidance and mobilization etc.The mechanism of bringing the ideological and political education function of slogans into full play includes two steps of making and accepting.And there are two procedures in the process of slogan making,namely"cultural slogan"and"slogan culturalization".Three requirements should be reflected in the process of slogan making.First,the slogan should serve to promote the mainstream ideology.Second,the clever use of slogan language should be paid attention to.The third is devoting to the layout design of slogans.The acceptance of slogans has gone through the key links of visual impact,emotional resonance,internalization and externalization.