基于蜂窝通信的突发事件预警短信靶向发布方案

A Technical Solution for Target Release of Emergency Warning SMS Based on Cellular Communication Principle

短信因其传播方式的主动性、用户群体的广覆盖等特点,在突发事件预警信息发布中具有举足轻重的作用。但目前气象部门所建短信平台在发布时效、覆盖面、定位发布等方面存在局限性,无法满足预警信息快速、精准发布的要求。本文结合中国移动大数据平台,提出了基于蜂窝通信原理的突发事件预警短信靶向发布技术方案,并以该方案在宁夏地区的实现为例,重点阐述了系统布局、数据对接、目标用户筛选、靶向发布策略等关键技术。该方案可有效提高突发事件预警信息发布的针对性和有效性。

Due to the initiative of communication mode and the broad coverage of users,SMS plays a vital role in releasing emergency early warning.However,the SMS platform built by the meteorological department has limitations in release timeliness,coverage,and positioning release,which cannot meet the rapid and accurate release of early warning information.In this paper,combined with the China Mobile big data platform,a technical solution for the targeted release of early-warning SHORT messages is based on the cellular communication principle.Taking the implementation of this scheme in the Ningxia region as an example,critical technologies such as system layout,data docking,target user screening and targeted release strategy are highlighted.The solution can effectively improve the pertinence and effectiveness of the emergency early warning information.