基于熵权-综合模糊法分析农村电子商务发展的制约因素

Research on the Restricting Factors and Countermeasures of Rural E-commerce Developmen-Based on Entropy Weight and Comprehensive Fuzzy Analysis Method

通过2010~2019年山东省统计年鉴数据,基于熵权法和模糊综合评价法分析山东省农村电商的制约因素。研究表明,农村个体就业人数、第三产业就业人数、邮电业务总量、企业所得税、电信业务量,固定互联网络用户和信息与计算机行业投资是山东省农村电商发展的关键制约因素,并提出完善电商基础设施建设,引进农村电商专业人才,强化政府相关部门职能等对策建议,以期为农村电子商务发展提供理论借鉴。

Based on the statistical yearbook data of Shandong province from 2010 to 2019,this paper studied the influencing factors of rural e-commerce in Shandong province based on entropy weight method and fuzzy comprehensive evaluation method.The research showed that the number of individual employment in the village,the number of employment in the tertiary industry,the total amount of post and telecommunications business,enterprise income tax,telecommunications business volume,fixed Internet users and investment in the information and computer industry were the key restrains for the development of rural e-commerce in Shandong province.Some relevant countermeasures and suggestions were put forward such as improving infrastructure construction of e-commerce,introducing e-commerce talents and strengthening government function in order to provide theoretical reference for the development of rural e-commerce.