摘要
发展乡村旅游有利于改善农村居民收入水平,推动乡村振兴战略顺利实施。岷县旅游资源丰富,整体开发水平不高,为了解决岷县乡村旅游开发中存在的问题,通过APH层次分析法了解影响乡村旅发展各因素的权重,采用李克特量表对游客满意度做出分析,以期为乡村旅游发展提供借鉴。
Rural tourism is the key to improve the income of rural residents and promote rural revitalization.Min county is rich in tourism resources,but the overall development level is not high,in order to solve the problems existing in the process of rural tourism development in Min county and provide reference for the development of rural tourism,this paper used AHP to determine the corresponding weights of the factors affecting the development of tourism driving force and Likert scale to analyze the tourist satisfaction.
作者
张鹏伟
丁文广
ZHANG Pengwei;DING Wenguang(College of Management,Gansu Agricultural University,Lanzhou,Gansu 730070;School of Resources and Environmental Sciences,Lanzhou University,Lanzhou,Gansu 730000)
出处
《热带农业工程》
2022年第1期94-97,共4页
Tropical Agricultural Engineering
基金
甘肃省社科联和甘肃省社会科学学术活动基金会项目(No.19ZZ49)。
关键词
乡村旅游
满意度研究
层次分析法
rural tourism
satisfaction research
analytic hierarchy process
