摘要
随着中国经济的快速发展,中国服装品牌也发生了巨大的变化,面对消费者对时尚和个性需求的不断细分和巨大的市场潜力,许多国际服装品牌都加入了中国元素来迎合中国消费者,与此同时,越来越多的中国人和中国服装设计师品牌受到关注和追捧,这也为中国服装设计师品牌的发展带来了良好的机遇。中国服装业已逐步进入“品牌时代”,原创服装品牌将成为未来引领东方时尚的中坚力量,完美而鲜明地向世界展示中国时尚的声音。
With the rapid development of China's economy,Chinese clothing brands have also undergone tremendous changes.Faced with the continuous segmentation of consumers'demand for fashion and individuality and the huge market potential,many international clothing brands have added Chinese elements to cater to Chinese consumers,while at the same time,more and more Chinese people and Chinese clothing designer brands are paying attention and pursuing,which brings good At the same time,more and more Chinese people and Chinese designer brands are paying attention to and following Chinese fashion brands.The Chinese fashion industry has gradually entered the"brand era",and original fashion brands will become the backbone of future oriental fashion,perfectly and distinctly showing the voice of Chinese fashion to the world.
出处
《服装设计师》
2022年第4期129-134,共6页
Fashion China
关键词
服装设计师品牌
品牌文化
原创设计
Fashion designer brands
Brand culture
Original design