广告设计微课程数字化平台的构建研究

Research on the Construction of Digital Platform for Advertising Design Micro Course

在信息化时代,广告设计微课程数字化教学资源成为重要教育资源,它深度阐述了数字化教学资源平台建设的重要价值意义,更带来了数字化学习方式,提出了广告设计微课程的数字化平台构建具体方案。所以本文中从广告设计微课程数字化平台的多个方面如广告版式设计样式模块化研制、广告设计图文获取以及编排方式、优秀设计师资源整合探讨了平台构建内容与过程,争取实现对广告设计微课程数字化平台教育模式的全面推广应用。

In the information age,the digital teaching resources of advertising design micro-course have become an important educational resource.It deeply expounds the important value and significance of the construction of digital teaching resource platform,but also brings the digital learning way,and puts forward a specific scheme for the construction of digital platform of advertising design micro-course.So this article from the digital platform in advertising design of several aspects such as advertising format design style modular development,advertisement design graphic access and layout,excellent designer resource integration platform construction content and process are discussed,to strive for to advertising design of comprehensive application of the digital platform education mode.