主题出版“走出去”——基于中国话语和中国叙事体系构建的视角

Research of Theme Publishing"Going Out"--Based on the Perspective of Chinese Discourse and Chinese Narrative System Construction

文章是就主题出版“走出去”进行的深度对谈。两位对谈人结合各自的工作实践和学术背景,就主题出版“走出去”的内涵、现状与存在问题展开了深入的讨论,并达成如下共识:主题出版“走出去”的根本内涵是助力中国话语和中国叙事体系的构建;主题出版“走出去”具有必然性、战略性和艰巨性;从中国话语和中国叙事体系的构建角度,需要思考和解决主题出版作品如何超越个体产品阶段、如何为国外读者提供更便利的产品和服务、如何进行中国话语和中国叙事的国际化表达、如何借用和巧用国际资源四方面的问题;主题出版“走出去”的发展路径为:培育中国内容的国际表达能力、进入国际出版产业链、积极吸引国际产业化人才、多举措培养外向型人才。

The research is an in-depth discussion on theme publishing"going out".Based on the practical and academic backgrounds of the two researchers,the connotation,current situation and existing problems of theme publishing"going out"are discussed in depth.The two researchers reach the following consensus:firstly,the fundamental connotation of theme publishing"going out"is to help Chinese discourse and Chinese narrative system construction.Secondly,theme publishing"going out"has the characteristics of inevitability,strategy and difficulty.Thirdly,from the viewpoint of Chinese discourse and Chinese narrative system construction,it is necessary to consider how thematic publications move beyond the individual product stage,how to provide more convenient products and services for foreign readers,how to express Chinese discourse and Chinese narrative internationally and how to skillfully use international resources,and solve the four problems.Finally,the development path of theme publishing"going out"is to cultivate the international expression ability of Chinese contents,enter the international publishing industry chain,actively attract international industrialization talents and cultivate export-oriented talents with multiple measures.