以儿童为本位的少儿主题出版图书发展研究

Research on the Development of Children's Theme Publishing Books Based on the Child-Orientation Theory

文章运用儿童本位论,以少儿主题出版图书为研究对象,对近5年入选中宣部主题出版重点出版物选题目录的57种少儿类选题的内容、呈现形式和营销宣传等进行了分析,指出少儿主题出版图书存在选题同质化、适读年龄划分不明确、内容呈现形式不合理、读者参与性不强等问题,提出立足中华传统文化、分级进行选题策划、整体设计体现儿童本位、增加线下推广场所等发展对策。

This paper uses the child-orientation theory to study children's theme publishing books.This paper analyzes the contents,presentation forms and marketing propaganda of 57 kinds of children's topics selected in the list of theme publishing key publications selected by the Publicity Department of the CPC Central Committee in the past five years,and points out the problems in children's theme publishing books,such as the homogenization of topics,the unclear division of age for reading,the unreasonable forms of content presentation,and the weak participation of readers.It also proposes development countermeasures such as planning topics based on Chinese traditional culture,showing child-orientation in the overall book design,and increasing offline promotion sites.