女性内衣智能化应用现状及消费需求分析

Female Underwear Intelligent Application Status and Consumption Demand Analysis

智能化逐步应用至人们生活的方方面面,女性内衣的智能化也势不可挡,文中梳理了近年来智能内衣的研究成果与应用情况,总结归纳出人工智能技术在内衣功能方面的创新性运用。针对20~60岁中青年女性展开问卷调研,获取消费者对智能内衣的认知情况及智能内衣消费需求,并针对消费者认知现状及需求现状,提出循环使用性能、安全性能、售后服务3方面的智能内衣发展建议,为国内内衣品牌开发智能内衣提供一定的参考。

Intelligentization is gradually applied to all aspects of people’s lives, and the intelligence of women’s underwear is also unstoppable. The article sorts out the research results and applications of smart underwear in recent years, and summarizes the innovative application of artificial intelligence technology in underwear functions.A questionnaire survey is conducted for young and middle-aged women aged 20~60 to obtain consumers’ perceptions of smart underwear and smart underwear consumption needs, and based on consumer perceptions and demand status, the recycling performance, safety performance, and after-sales performance were proposed. The smart underwear development suggestions in service 3 provide a certain reference for domestic underwear brands to develop smart underwear.