“一带一路”背景下赣南家具产业全球化发展战略

Research on the globalization development strategy of gannan furniture industry under the background of“the belt and road initiative”

赣南家具产业发展迅速,在全国范围内名列前茅,被中国家具协会授予"中国中部家具产业基地"称号,在江西省乃至全国都有一定的影响力,有力促进了区域经济发展。"一带一路"倡议下,赣州市政府提出"木材买全球,家具卖全球"的国际化理念。为此,提出以品牌全球化、原料全球化、贸易全球化为框架的发展思路,为赣南家具产业国际化转型提供参考。

Gannan furniture industry has developed rapidly and ranks among the best in the whole country.It was awarded the title of"Furniture Industry Base in Central China"by China Furniture Association,which has a certain influence in Jiangxi Province and even the whole country,and strongly promoted the development of regional economy.Under the initiative of"the belt and road initiative".Therefore,this research center puts forward the development ideas based on brand globalization,raw material globalization and trade globalization,which can provide reference for the internationalization transformation of Gannan furniture industry.