基于通感效应下的包装设计研究

Research on Packaging Design Based on Synesthesia Effect

社会、经济、全球科学技术飞速发展,生活条件的富足使得人们对于丰富精神世界的需求与日俱增,大量的人开始追求审美的提高和艺术方面的修养。在日常生活中,随处可见的商品包装当然也要顺应时代需求与其他学科有机结合,创造出新的包装设计形式。近年来,设计领域许多以“通感”作为对象的学术研究和实践探索如雨后春笋般出现。本文在分析通感含义的基础上,将通感理念引入到包装设计中,调动消费者五感之间的互动,使消费者有更好的购买体验。

With the rapid development of society,economy and global science and technology,and the abundance of living conditions,people’s demand for enriching the spiritual world is increasing day by day.A large number of people begin to pursue the improvement of aesthetics and artistic cultivation.In daily life,commodity packaging everywhere should also comply with the needs of the times and organically combine with other disciplines to create new packaging design forms.In recent years,many academic research and practical exploration taking “Synaesthesia” as the object have sprung up in the design field.On the basis of analyzing the meaning of synaesthesia,this paper introduces synaesthesia into packaging design to mobilize the interaction between consumers’ five senses,so that consumers can have a better buying experience.