多感官体验下的长沙特色旅游纪念品探究

Research on Changsha Characteristic Tourist Souvenirs Under Multi-Sensory Experience

从感官设计的角度出发,探讨视觉、听觉、味觉、嗅觉和触觉等多感官体验下,长沙城市旅游纪念品的文创设计与开发。通过资料收集、文献调研、实地考察,对多感官体验设计概念还有长沙城市旅游纪念品现状进行了调查研究,发现长沙旅游纪念品设计存在同质化,缺乏品牌理念,缺乏营销手段等问题。从长沙城市生活中提取感官符号,而且运用感官设计手法对“长沙旅行日历”“灵泛得乐香水”“长沙绿茶”“惟楚有才丝巾”“感官旅行礼盒”进行了设计探讨,从而增强长沙城市旅游纪念品对游客的吸引力,提高游客对旅游纪念品的购买欲望。

From the perspective of sensory design,this paper discusses the cultural and creative design and development of Changsha city tourism souvenirs under the multi-sensory experience of vision,hearing,taste,smell and touch.Through data collection,literature research and field investigation,the concept of multi-sensory experience design and the status quo of Changsha city tourism souvenir were investigated,and it was found that the design of Changsha city tourism souvenir has some problems such as homogeneity,lack of brand concept,lack of marketing means and so on.Sensory symbols,extracted from Changsha city life and sensory design technique is used to “Changsha travel calendar” generic “spirit forever perfume” green tea “ Changsha” subject chuweicai scarves “travel gift box of the senses” discussed design,thereby enhancing Changsha city tourism souvenirs appeal to tourists,increase the tourists’ purchase desire of tourist souvenirs.