乡村治理地域模式的网络宣传热流量与冷思考——以“戴畈模式”为例

The Heat Flow and Cold Thinking of Regional Model of Rural Development in Network Publicity:a Case Study of"Daifan Model"

在融媒体时代,乡村治理地域模式的宣传容易形成网络热流量现象,但其新闻传播、词云结构等特征与系统认知仍有待揭示。本文以河南省新县乡村居家养老模式为例,运用R语言及词频分析技术,提取关键词且挖掘词意并提出深度思考。研究结果发现:“戴畈模式”的新闻发布虽受到省部级政府部门及高访问量网站的关注,但仍以本地媒体为主;信息发布呈现以信阳为核心、河南为外围、全国其他地区为边缘的“核心-外围-边缘”的空间结构;新闻内容核心词聚焦“戴畈模式”目标人群、关键创新等重要环节,比较全面反映出该模式特征与价值。“戴畈模式”后续宣传需聚焦理论提升,不断突破宣传瓶颈。

In the era of integrated media,the publicity of regional pattern of rural development is easy to form the phenomenon of network heat flow.However,the characteristics and laws of its news transmission and word cloud structure are still to be revealed.In this paper,taking"Daifan mode"of Xinxian County,Henan Province as an example,computer R language and word frequency analysis technology realizes keyword extraction and word meaning mining.The results show that although the news release of"Daifan mode"is concerned by provincial and ministerial governments and high-traffic websites,and industry websites are also widely involved,local media are still dominant,and there are few outside media.In terms of the scale of information release,the spatial structure of"core-peripheral-edge"is presented,with Xinyang as the core,Henan as the periphery,and other parts of the country as the edge.Core words of news content focus on important links such as target crowd and key innovation of Transplanting mode,which comprehensively reflect the characteristics and value of this mode.In the end,suggestions for improvement of"Daifan mode"are put forward.