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从事实逻辑到呈现逻辑:短视频新闻的微观语境生产及其影响 被引量:9

From Factual Logic to Presentation Logic:Micro Context Production of Short Video News and Its Influence
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摘要 在新闻事实与其传播语境相互嵌套的关系中,短视频新闻的形态影响了新闻业呈现客观事实的流程和人们认知事实的逻辑。短视频新闻的微观语境主要由文字模态的对话语境、图像模态的再现语境与声音模态的共鸣语境构成,反映出媒体机构重视平台适配、下沉内容题材、定向用户阅听需求等一系列新的新闻生产常规。短视频新闻生产者与用户协作构建的微观语境在事实逻辑之外强化了呈现逻辑的作用,对用户的收受体验与事实认知均产生影响,并最终促进了新闻传受双方关系的重构。 In the embedded relationship between news facts and their communication context,the form of short video news affects the process of presenting objective facts in journalism and the logic of people’s cognition of facts.The micro context of short video news is mainly composed of the dialogue context of text mode,the reproduction context of image mode and the resonance context of sound mode,which reflects a series of new production routines,such as focusing on platform adaptation,sinking content themes,targeting to user reading and listening needs and so on.The micro context constructed by the cooperation between short video news producers and users strengthens the role,besides the factual logic,of presentation logic,and it has an impact on users’reception experience and fact cognition,and finally promotes the reconstruction of the relationship between news transmission and reception.
作者 王斌 李曜宇 WANG Bin;LI Yao-yu(School of Journalism and Communication, Renmin University of China, Beijing 100872, China)
出处 《广西师范大学学报(哲学社会科学版)》 2022年第1期123-132,共10页 Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)
基金 中国人民大学“双一流”建设马克思主义新闻观创新研究项目“新媒体环境下主流媒体传播能力建设——基于互联网用户的视角”(MXG202011)。
关键词 短视频新闻 微观语境 新闻事实 新闻用户 新闻生产 事实逻辑 呈现逻辑 short video news micro context news facts news users news production factual logic presentation logic
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