摘要
由于数字化时代的融合发展,以IP形象为切入点为非物质文化遗产注入新鲜活力,正成为发展趋势。以南通蓝印花布的特色元素与南通地区代表性动物河豚作为IP形象设计的基础,在保留传统文化元素的同时融合现代人的审美追求,并进行创新融合延伸设计,为非遗文化的创新设计与传播发展探索新的道路。
As the integrated development of the digital age,it makes IP design of intangible cultural heritage become a development trend.Taking the characteristic elements of Nantong blue printed cloth and the representative animal puffer fish in Nantong as the basis of IP image design,while retaining traditional cultural elements.It integrates the aesthetic pursuit of modern people,carries out innovative integration and extension design for the innovative design.
作者
钟雨
贺鹏
ZHONG Yu;HE Peng(Nantong Institute of Technology,Nantong 226002,China)
出处
《西部皮革》
2022年第4期89-91,共3页
West Leather
基金
2021江苏省大学生创新创业训练计划项目“基于江海文化的科普创新设计研究”(202112056030Y)。
关键词
南通蓝印花布
IP形象设计
非遗文化的创新与传播
Nantong blue printed cloth
IP image design
innovative design and dissemination of intangible cultural heritage
