基于视知觉形式动力理论的海报互动设计研究

Research on Poster Interaction Design Based on Visual Perception Form Dynamic Theory

阿恩海姆视知觉形式动力理论可以作为海报设计思路的方法论,即通过利用海报中各个设计元素的“张力”来与受众的视知觉感官产生互动,强化受众对于海报中信息内容的记忆效果。海报设计中包含着图形、文字和色彩等三大要素巧妙地组合在一幅主题画面中时,便会酝酿出一种视觉“张力”,从而对受众产生一定的视觉冲击,使受众更容易接收到海报所传递出的信息,由此来实现传播目的。将基于阿恩海姆视知觉形式动力理论对海报设计中的互动性进行探讨,概述商业海报及公益海报的互动设计原则,归纳互动性海报设计的思路及方法,并对互动性海报的发展趋势做出展望。

Arnheim’s visual perception form dynamic theory can be used as a methodology for poster design ideas,that is,by using the“tension”of each design element in the poster to interact with the audience’s visual perception senses,strengthen the audience’s memory of the information content in the poster Effect.When the poster design contains three elements,such as graphics,text and color,when they are skillfully combined in a theme picture,a visual“tension”will be brewed,which will have a certain visual impact on the audience and make it easier for the audience to accept it.To the information conveyed by the poster,so as to achieve the purpose of dissemination.Based on Arnheim’s visual perception form dynamic theory,the interactivity in poster design will be discussed,the interactive design principles of commercial posters and public welfare posters will be outlined,the ideas and methods of interactive poster design will be summarized,and the development trend of interactive posters will be discussed.make an outlook.