新时代背景下我国皮革企业营销策略研究

Marketing Strategy of Leather Enterprises under Background of New Era

新时代给皮革企业发展带来了巨大影响,主要表现为大幅降低皮革原材料需求量、国外不断减少皮革制品单量、销售业绩逐年下降。在新时代背景下,我国皮革企业面临机遇的同时,也面临巨大的挑战,为了更好地推动皮革企业发展,必须要重点做好营销工作,以确保企业的发展和进步。文章从尽快落实技术升级工作、提升品牌意识、充分利用国家的支持政策、合理设置促销活动、不断拓宽销售渠道等方面提出具体对策。

The new era has had a great impact on the development of leather enterprises,which is mainly reflected in the significant reduction of the demand for leather raw materials,the continuous reduction of the single quantity of leather products abroad,and the decline of sales performance year by year.Under the background of the new era,China's leather enterprises are facing both opportunities and great challenges.In order to better promote the development of leather enterprises,we must focus on marketing,so as to ensure the development and progress of enterprises.The specific countermeasures were put forward from the aspects of implementing technology upgrading as soon as possible,improving brand awareness,making full use of national support policies,reasonably setting up promotion activities and constantly expanding sales channels.