新零售模式下的生鲜门店空间布局研究——以杭州市内环范围内盒马鲜生为例

Research on the Spatial Layout of Fresh Food Stores under the New Retail Model:Taking Hema Fresh Food Stores in the Inner Ring of Hangzhou as an Example

在消费升级和移动购物的时代背景下,新零售模式作为新兴的商业模式值得从城市空间角度深入探究。文章以杭州市盒马鲜生相关数据及杭州市POI等数据为基础,运用ArcGIS软件的空间分析方法,以杭州市内环范围内16家盒马鲜生门店为例,从服务人群、空间分布、服务范围三个角度展开研究,总结归纳了新零售模式下生鲜门店的空间布局规律。

In the context of consumption upgrades and mobile shopping,the new retail model as an emerging business model is worthy of indepth exploration from the perspective of urban space.Based on the relevant data of Hangzhou Hema fresh food and Hangzhou POI and other data,using the spatial analysis method of ArcGIS software,taking 16 Hema fresh food stores in the inner ring of Hangzhou as an example,from the three perspectives of service population,spatial distribution,and service scope research was carried out,and the spatial layout of fresh food stores under the new retail model was summarized.