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“受众商品论”视域下社交媒体的反思与创新 被引量:5

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摘要 “受众商品论”最早由加拿大传播政治经济学家达拉斯·斯麦兹提出,受众商品论中将受众看作是商品,揭示了媒介、受众、广告商之间的关系。在社交媒体日益发达的今天,该理论仍然适用且仍然具有一定的价值。本文通过梳理“受众商品论”的起源和概念,及时厘清“受众商品论”在社交媒体时代的变迁,重点探讨“受众商品论”视域下社交媒体存在的问题,旨在能够帮助社交媒体在发展过程中创新策略,获得更多受众的关注和平台流量。
作者 韩之阳
出处 《传媒》 CSSCI 北大核心 2022年第6期93-96,共4页 Media
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