记忆·话语·情感:仪式性文化节目的国家认同构建——以《典籍里的中国》为例

Memory,Discourse and Emotion:The Construction of National Confirmation of Ritual Cultural Programs—Illustration of"Ancient Books and Records of China"

央视节目《典籍里的中国》为“仪式性文化节目如何构建国家认同”提供了非常有价值的研究范例。研究发现,作为一种规范化、程序化、规模化的媒介景观与视觉奇观,以精神引领为核心的仪式性文化节目通过“如约而至”的集体符号性媒介表征实践活动,构建和影响着人们对现实环境的认知,激发着人们的群体意识,形塑着人们的政治信仰,强烈地影响着人们的心智体验与心理归属。《典籍里的中国》以充满仪式化的形式和内容,聚焦于优秀中华文化典籍,让观众在沉浸式的观演体验中,通过历史记忆的询唤、意识形态话语的生产及视觉图像的多元化表征,为当代仪式性文化节目形塑与强化国家认同提供了鲜活样本。

CCTV program"Ancient Books and Records of China"provides a very valuable research illustration for"how to construct the national confirmation in ritual cultural programs".The research found that as a standardized,procedural and large-scale media landscape and visual spectacle as well as a ritual cultural program with spiritual guidance as the core,the program"Ancient Books and Records of China"builds and affects people s cognition of the real environment,stimulates people s group consciousness,shapes people s political beliefs,and strongly affects people s mental experience and psychological belonging,through the representation of practical activities by collective symbolic media of"Come as Expected".Carrying comprehensive ritualized form and content,focusing on excellent Chinese cultural books and records,"Ancient Books and Records of China"allows the audience to immerse themselves in the performance experience.Through the inquiry of historical memory,the production of ideological discourse and the diversified representation of visualization images,"Ancient Books and Records of China"provides fresh samples for the shaping and strengthening of national confirmation of contemporary ritual cultural programs.