光艺术在展陈设计中的形态探析——以NIKE上海001店为例

Application of Light Art in Exhibition Design: Taking NIKE 001 in Shanghai as an Example

在消费者时代,商业市场品牌竞争激烈,面对传统零售店的重新洗牌,在零售店的商业展陈设计中寻找突破口,实现品牌差异化,尤为重要。NIKE上海001店是NIKE全球首家以House of Innovation为概念的零售店,光艺术形态在展陈设计中的应用奠定了NIKE上海001店创新科技的设计风格,实现了个性化、体验式服务设计,重新定义体育用品零售店的概念。基于NIKE上海001店的背景研究,借鉴奥尔德里奇的“三级形式”,归纳光艺术在NIKE上海001店展陈设计中的应用形态,分析商业展陈设计中光艺术形态问题和发展趋势。

In the consumer era, the brand competition in the commercial market is fierce. Facing the trend of reshuffle of traditional retail stores, how to find a breakthrough in the commercial exhibition design of retail stores and realize the differentiation between brands. Nike Shanghai 001 store is the first Nike retail store with the concept of house of innovation. Here, the application of light art form in exhibition design has established the design style of innovative technology of Nike Shanghai 001 store, realized personalized and experiential service design, and redefined the concept of sports retail store. Based on the background research of Nike Shanghai 001 store, drawing on Aldrich’s “three-level form”, this paper summarizes the application form of light art in the exhibition design of Nike Shanghai 001 store, and analyzes the form problems and development trend of light art in the commercial exhibition design.