工业设计--文创产品设计的创意理念

Industrial Design—The Creative Concept of Cultural and Creative Product Design

伴随着社会经济的快速发展,市场之中很多的方面都出现了新的变化。现阶段的企业产品发展受到了越来越多的挑战,特别是在进行文创产品的开发、推广过程中,要想在市场竞争中占据优势,就需要将文创产品设计作为基础,应用有效、科学的文创产品设计创意方案,树立起一个高质量的文创品牌,从各个方面对于文创产品的市场影响力进行打造,提升文创产品的形象,拓展文创产品的推广渠道,从而达成抢占市场份额的目标,使得文创产品在同类型公司之中有着更为优越的生存发展空间。所以对于工业设计中文创产品设计的创意理念进行探讨,有着非常重要的现实意义。

With the rapid development of social economy,many aspects of the market have undergone new changes.At this stage,the development of enterprise products is facing more and more challenges,especially in the process of developing and promoting cultural and creative products.If you want to gain an advantage in market competition,you need to use cultural and creative product design as the basis and effective application.Scientific cultural and creative product design and creative solutions,establish a high-quality cultural and creative brand,build the market influence of cultural and creative products from all aspects,enhance the image of cultural and creative products,and expand the promotion channels of cultural and creative products,thereby Achieving the goal of seizing market share enables cultural and creative products to have a superior survival and development space among companies of the same type.Therefore,it has very important practical significance to discuss the creative concept of industrial design and product design.