传统文化元素在文创产品设计中的应用--以粤剧文化为例

The application of traditional cultural elements in the design of cultural and creative products--Taking Cantonese opera culture as an example

传统文化在漫长的演变过程中形成了自身独特的文化元素,这些文化元素不仅彰显着某一传统文化的本质特色,而且也可以为其他领域的创作设计提供借鉴的资源。为了提升文创产品设计效果,为其注入传统色彩,本文以粤剧文化为例对传统文化元素在文创产品设计中的应用进行了研究。首先研究粤剧文化的发展及文创产品市场现状,寻找有助于推动粤剧艺术文化创新的途径和方法,促使更多粤剧文化在文创产品的元素设计之中得到利用,以满足不同人群的需求,以期通过本文研究为发挥粤剧文化的多重价值,实现粤剧文化的良好传承发展,提升文创产品的文化内涵提供一定帮助。

Traditional culture has formed its own unique cultural elements in the long evolution process.These cultural elements not only show the essential characteristics of a traditional culture,but also provide reference resources for creation and design in other fields.In order to improve the design effect of cultural and creative products and inject traditional colors into them,this paper takes Cantonese opera culture as an example to study the application of traditional cultural elements in the design of cultural and creative products.First,study the development of Cantonese opera culture and the current market situation of cultural and creative products,find ways and methods that help to promote the innovation of Cantonese opera art and culture,and promote more Cantonese opera culture to be used in the design of cultural and creative products to meet the needs of different groups of people.,in order to provide some help for the multiple values of Cantonese opera culture,to realize the good inheritance and development of Cantonese opera culture,and to enhance the cultural connotation of cultural and creative products.