治愈系插画在食品包装中的应用研究

Research on the Application of Healing Illustration in Food Packaging

随着时代变迁,生活水平的提升,人们的压力也在相对应的增大,需要背负更多的责任。为了满足人们的心理需求和社会需求,追求在精神和心理上的满足感,产生了治愈系的插画风格,重点在于治愈人们的身心问题和缓解压力。治愈系风格使用色彩语言应用于食品包装中也对人们接受心灵治疗有着更深的作用。本文主要研究治愈系插画在食品包装设计的各类应用。首先从理论方面阐述了食品包装的界定,对运用在食品包装设计上的插画类别也有一定的介绍概括,其次阐述了治愈系插画的概念,在总结治愈系插画相关理论的基础上,探究插画色彩、视觉主题的本质和对人类起到的艺术心理治疗的原理,最后得出治愈系插画也是现在时代的一种情感缓解和精神追求。

With the changes of the times and the improvement of living standards,people's pressure is correspondingly increased,and they need to bear more responsibilities.In order to meet people's psychological and social needs,and to pursue spiritual and psychological satisfaction,the illustration style of the Healing Department was born,focusing on curing people's physical and mental problems and relieving stress.The use of color language in food packaging also has a deeper effect on people receiving spiritual healing.This paper mainly studies the various applications of healing illustrations in food packaging design.First,it expounds the definition of food packaging from a theoretical perspective,and also introduces and summarizes the categories of illustrations used in food packaging design.Secondly,it expounds the concept of healing illustrations.On the basis of summarizing the relevant theories of healing illustrations,explore the color of illustrations.,the essence of the visual theme and the principle of artistic psychotherapy for human beings,and finally concluded that the illustration of the healing department is also a kind of emotional relief and spiritual pursuit in the current era.