基于游客视角的传统村落原真性感知研究

Research on the perception of authenticity of traditional villages from tourists'perspective

传统村落旅游在我国悄然兴起并蔚然成风,是我国乡村旅游的一种重要形式,传统村落已发展成为深受游客喜爱的大众旅游目的地。2021年中央一号文件提出全面推进乡村振兴,其中多条与乡村旅游密切相关,这使加快传统村落保护利用与旅游发展结合得到了前所未有的契机。在旅游业快速发展的背景下,传统村落原真性饱受诟病,游客对传统村落原真性的判断并未明确。这给深入、准确理解原真性,并把原真性用于指导传统村落旅游开发实践带来了障碍。论文由此出发,通过发放问卷对基于游客体验的传统村落原真性感知进行调查,并综合分析基本感知、居民日常生活、游客体验的主客观因素等内容,得出结论,在此结论基础上提出对传统村落进行有效开发的同时不破坏其原真性的建议。

Traditional village tourism in China quietly rise and become a trend,is an important form of rural tourism in China,traditional villages have developed into popular tourist destinations.In 2021,the No.1 Document of the CPC Central Committee proposed the comprehensive promotion of rural revitalization,many of which are closely related to rural tourism,which provides an unprecedented opportunity to accelerate the combination of protection and utilization of traditional villages and tourism development.In the context of the rapid development of tourism,the authenticity of traditional villages has been criticized,and tourists'judgment on the authenticity of traditional villages is not clear.This brings obstacles to the in-depth and accurate understanding of authenticity and the application of authenticity to guide the practice of traditional village tourism development.From the point of view,this paper designs a questionnaire to visitors based on experience of traditional villages in the true sense,and comprehensive analysis of basic perception,the subjective and objective factors of residents'daily life,tourist experience,come to the conclusion that on the basis of this conclusion is put forward to carry on the effective development of the traditional villages and does not destroy the original true advice.