在线交易中消费者网络评价法律问题探析

On the legal issues of consumers'online evaluation in online transactions

目前网络在线交易市场已成为国内市场经济的重要模块,《中华人民共和国电子商务法》对在线交易做出了推进电子商务诚信体系建设的要求。然而具体的在线交易评价体系存在的问题却日益凸显。各电商平台自主设计的消费者网络评价体系难以避免现实利益冲突,且部分措施性质不明确并缺乏对应救济手段,异化了评价体系建立伊始的功能与目的,该类措施及体系的法律地位亟待明确,以保障评价权利行使的空间与限度。

At present,the online trading market has become an important module of the domestic market economy and the“Electronic-Commerce Law”requires the online trading schedule to promote the construction of e-commerce credit system.How-ever,the problems existing in the specific online transaction evaluation system have become increasingly prominent.The consumer network evaluation system independently designed by each e-commerce platform is difficult to avoid real interest conflicts.In addition,some measures are not clear in nature and lack of corresponding relief means and the functions and purposes of the evaluation system at the beginning of its establishment have been changed.The legal status of such measures and systems needs to be clarified urgently to ensure the space and limits for the exercise of evaluation rights.