国货正当潮--基于国潮理念的墨鱼水饺包装设计

DOMESTIC GOODS ARE IN FASHION-CUTTLEFISH DUMPLING PACKAGING DESIGN BASED ON GUOCHAO CONCEPT

本文讨论了国潮理念应用于水饺包装设计的研究。选取水饺包装为研究对象,围绕中国风插画在水饺包装的创新设计,探讨功能性、实用性、美观性等内容,对水饺的包装设计进行较为详细的分析,从而将国潮理念融入到该包装的设计当中。总结以国潮理念应用在食品包装设计的具体策略和设计方法,进而提升该产品包装的设计内涵,引领文化潮流,实现食品包装设计的创新。该方法可为相同类型的食品包装设计提供参考。

This paper discusses the consumer-centered packaging design of dumplings.Taking dumpling packaging as an example,to meet the demands of consumers,analysis of contemporary food packaging design problems,around the functional,practical,aesthetic and other content,through the food packaging more detailed analysis,and the plan into the design.Summarize the specific strategies and design methods of consumer-centered food packaging design,then enhance the design connotation of product packaging.This method can provide theoretical reference for the same type of food packaging design.