“直播带货”助力乡村振兴

Live commerce helps rural revitalization

“直播带货”作为一种新兴的销售模式,在疫情防控的特殊时期帮助滞销农产品重新打开了销售渠道,促进了中国农村地区的经济发展,为中国的脱贫攻坚以及乡村振兴事业贡献了力量。今年是“十四五”规划的开局之年,当下中国处于巩固脱贫成果与实现乡村全面振兴的关键接续期,研究立足于乡村振兴的大背景,结合“直播带货”行业发展现状,分析发现“直播带货”行业在蓬勃发展的同时,也暴露出一些问题引发思考,诸如农村电商人才短缺、“直播带货”的配套服务不完善、市场监管体系不健全等。对比提出大力培育农村电商人才、推动完善“直播带货”相关配套服务、建立健全“直播带货”市场监管体系等建议,期望能够推动直播行业长期健康有序发展,让“直播带货”成为实现乡村振兴的新动力。

As an emerging sales mode,“live delivery”helps unsalable agricultural products to reopen sales channels in the special period of epidemic prevention and control,promotes the economic development of China's rural areas,and contributes to China's poverty alleviation and rural revitalization.This year is the first year of the 14th Five-year Plan.China is now in a critical period of consolidating the achievements of poverty alleviation and realizing the overall revitalization of rural areas.Based on the general background of rural revitalization and combined with the current situation of“live delivery of goods”,this paper finds that while the industry of“live delivery of good”is booming,some problems have also been exposed to arouse our thinking.Such as the shortage of rural e-commerce,“live delivery of goods”supporting services are not perfect,market supervision system is not perfect,etc.Suggestions are put forward to vigorously cultivate local e-commerce talents in rural areas,promote and improve the supporting services related to“live streaming”,establish and improve the market supervision system of“live streaming”,so as to promote the long-term healthy and orderly development of the live streaming industry and become a new driving force for rural revitalization.