共享经济视域下社区团购运作模式研究——以兴盛优选为例

Research on the Operation Mode of Community Group Purchase from the Perspective of"Internet+"and Sharing Economy——Take thriving optimization as an example

近年来,共享经济创新创业在我国表现活跃,发展速度较快,在生活服务领域与“互联网+”融合,创造出众多新兴业态。社区团购就是代表模式之一,操作简单,方便快捷,在2020年新冠疫情的影响下用户线上消费生鲜量激增,吸引众多资本入股市场。过度的资本激化导致市场混乱,平台通过低价倾销的方式获得更多的用户和订单,扰乱了市场,竞争逐渐激烈。基于这样的背景,文章以兴盛优选为例,分析其在竞争市场中的优势和劣势,并提出相应的优化方案,期望社区团购这种新消费模式能够切实长远地便利人们的生活,也给其他社区团购平台的发展提供借鉴。

In recent years,the innovation and entrepreneurship of sharing economy has been active in China and developed at a fast speed.The integration of life service and“Internet+”has created many new forms of business.Community group buying is one of the representative models,which is simple,convenient and quick to operate.Under the influence of the COVID-19 epidemic in 2020,the online consumption of users has surged in fresh quantity,attracting many capitalists to invest in the market.Excessive capital intensification leads to market chaos.Platforms gain more users and orders through dumping at low prices,disrupting the market and intensifying competition.Based on this background,this paper takes Xingsheng Optimization as an example,analyzes its advantages and disadvantages in the competitive market,and puts forward the corresponding optimization plan,hoping that the new consumption mode of community group-buying can effectively facilitate people's life in the long run,and also provides reference for the development of other community group-buying platforms.