农村居民健康信息需求与主动获取的关系分析

Analysis of the Relationship between Health Information Requirement and Active Acquisition of Rural Residents

调查分析陕西省农村居民健康信息需求与主动获取情况,结果表明其健康信息获取主动性整体较差、健康信息需求层次不高、健康信息需求对主动获取的影响具有差异性等,提出应根据农村居民健康信息需求,采取激励性方法和措施来激发其获取健康信息主动性和积极性,引导并提升农村居民健康信息需求层次和内容。

The health information requirement and active acquisition of rural residents in Shaanxi province are investigated and analyzed.The results show that the overall initiative of health information acquisition is poor,the level of health information requirement is not high,the influence of health information requirement on active acquisition is different,etc.According to the health information requirement of rural residents,the paper proposes to adopt incentive methods and measures to stimulate their initiative and enthusiasm in obtaining health information and guide and improve the level and content of health information requirement of rural residents.