中文社交媒体中学术论文的使用行为研究--以知乎为例

Research on the Usage Behavior of Academic Papers in Chinese Social Media: A Case Study of Zhihu

[目的/意义]以知乎为例研究中文社交媒体中用户对学术论文的使用行为规律,为扩充Altmetrics数据源提供参考。[研究设计/方法]从知乎的问答和专栏文章采集论文使用行为信息,将论文使用行为分为使用场景、使用形式和使用语境三方面,构建编码体系,通过内容分析、统计分析等方法揭示用户行为特点。[结论/发现]中文社交媒体上用户对学术论文的使用行为具有多样性、复杂性和一定的规律性,这些行为可以反映论文的价值所在,增加论文的关注度;作为典型的中文社交媒体,知乎可以成为评价论文社会影响力的新Altmetrics数据源。[创新/价值]探索中文社交媒体知乎中的论文使用行为,提出知乎可在一定程度上改善主流Altmetrics指标缺乏中文数据源的问题。

[Purpose/Significance]This study takes Zhihu as an example to study the usage behavior of academic papers on Chinese social media in order to provide a reference for expanding the altmetrics data source.[Design/Methodology]This study collected the usage behavior information of academic papers from Zhihu, and divided them into three aspects, including usage scenes, usage forms,and usage contexts.It built a coding system to reveal user behavior characteristics through content analysis, statistical analysis and other methods.[Findings/Conclusion]The usage behavior of academic papers on social media is diverse, complex and regular, which can reflect papers’ value and increase the attention to papers. As a typical Chinese social media, Zhihu can be deemed as a new data source of altmetrics for evaluating the social influence of papers.[Originality/Value]This study explores the usage behavior of academic papers on Zhihu, and proposes that Zhihu could deal with the lack of Chinese data source for popular altmetric indicators to some extent.