郑州市新能源汽车购买意愿的影响因素

Influencing Factors of Purchase Intention of New Energy Vehicles in Zhengzhou

针对新能源汽车购买意愿的问题,论文通过线上发放调查问卷、收集数据,首先,对被调查者的7项基本信息与新能源汽车购买意愿进行关联性分析,然后,对影响消费者新能源汽车购买意愿的13个因素进行因子分析。结果发现,一方面,新能源汽车购买意愿与被调查者的性别、学历、职业、驾照有无、婚姻状况存在显著性关系;另一方面,消费者衡量是否购买新能源汽车的因素依次为环保便捷与政策支持、使用性能、基础设施和销售价格。根据上述分析结果,给出合理的建议,促进郑州地区新能源汽车的发展。

For the purchase intention of new energy vehicles, issuing questionnaires online and collecting data, firstly, the correlation between the respondents’ seven basic information and the purchase intention of new energy vehicles is analyzed, and then makes factor analysis on thirteen factors affecting consumers’ purchase intention of new energy vehicles in this paper. The results show that, on the one hand, there is a significant relationship between the purchasing intention of new energy vehicles and the respondents’ gender, education background, occupation, driving license and marital status. On the other hand, the factors for consumers to evaluate whether to buy new energy vehicles are environmental protection, convenience and policy support, performance, infrastructure and sales price. According to the above analysis results, reasonable suggestions can be given to promote the development of new energy vehicles in Zhengzhou.