以美学生活产业驱动温州经济高质量发展的思考与建议

Thoughts and Suggestions on Promoting the High-quality Economic Development with Aesthetic Life Industry in Wenzhou

当前我国经济发展面临重要转型,以轻工产业为代表的传统生活产业进入向美学生活产业转变的战略机遇期。美学生活产业是建立在美学经济理论基础上,围绕生活消费性产业,以美学价值的创造与增值为核心,为消费者提供具有深度体验与高感质力的产品与服务的新型产业形式与商业模式。依托温州良好的特色产业、人文优势和消费市场,加快培育发展独具引领作用的美学生活产业,将成为促进温州经济转型发展的重要路径。

At present,China’s economic development is facing an important transformation,and it is experiencing a period of strategic opportunity from traditional life industry represented by light industry to aesthetic life industry.Based on the theory of aesthetic economy,and centered on life consumption industry,aesthetic life industry is a new industrial form and business model to provide consumers with products and services of deep experience and high quality by taking the creation and appreciation of aesthetic value as the core.Relying on the good characteristic industries,humanistic advantages and consumer market in Wenzhou,the acceleration in the cultivation and development of aesthetic life industry,which plays a leading role,will become an important path to promote the economic transformation and development in Wenzhou.